Soho Estates have announced that, when the scaffolding around the Madame Jojo’s venue eventually comes down next year, there will be “something very different”.
John James, MD of Soho Estates and Paul Raymond’s son-in-law, exclusively filled us in on the details. “Look, I’ll be honest. When we originally shuttered the place in 2015, we were secretly hoping to turn the whole block into something the area was crying out for: swanky apartments privately sold in roubles or riyads, another hummus restaurant, a sex offender community centre disguised as a sex toy emporium and a cashpoint that charged you either an arm or a leg to take your own money out.”
James has had second thoughts, though. “We brought in a firm of analysts to look at the area and right away they saw a hole in the market. It was staring us in the face the whole time yet we couldn’t see the wood for the trees. Sometimes it takes highly paid consultants with zero in the way of sartorial imagination to point out the bleeding obvious.”
The report by R. Soles favoured a commercial opportunity which had emerged over the last few years and which Soho Estates is keen to capitalise on. James continued, “the consultants pointed out that a number of LGBT venues had closed down and we all know the gays love a singsong and a bit of the old cross-dressing. There are so few places around now that the poor fellows are now resorting to using phone apps like Grindr to find love and companionship.
“Thankfully, so many of our local competitors are going to the wall that, when we get round to finally opening Jojo’s as a cabaret nightclub, it will be something of a novelty in Soho. And where better than a venue which used to have great variety, drag and burlesque nights before it became an expensive and dark drinking den with occasional stage entertainment.”
The new Madame Jojo’s is scheduled to open in 2018.